THE T'ROKA DISTINCTION IN TRAVEL
In the Malay language, there is a word that captures the quiet thrill at the heart of every journey: teroka. To explore. To venture beyond the familiar. To discover something new within a place, and perhaps within oneself.
This spirit of exploration is the foundation of T’ROKA by Holiday Tours.
Conceived as the private travel atelier by Holiday Tours, T’ROKA is shaped by nearly five decades of award-winning expertise in travel management. Our name, drawn from teroka, reflects not only our heritage, but a philosophy of travel that values depth, intention and fulfilment.
With T’ROKA, peace of mind comes as standard. Journeys unfold seamlessly. And wherever you are in the world, there is an assured sense of belonging.
From the world’s most iconic hotels to experiences thoughtfully curated for the curious and well-travelled, every detail is considered for our guests. Travel becomes more than a stay. It becomes an invitation to connect with the soul of a place, to move through the world with ease, grace and purpose.
It is time to travel well.
It is time to T’ROKA.
A NAME YOU CAN COUNT ON
Travel, at its most meaningful, is never about the destination alone. It is about how seamlessly each moment unfolds, the doors quietly opened for you, and the confidence of knowing every detail has been anticipated. T’ROKA was created for guests who seek this level of considered travel. As the private travel atelier of Holiday Tours, and supported by over 50 years of expertise, we craft bespoke journeys defined by discretion, privileged access and effortless refinement.
PEACE OF MIND OUT THERE
For over half a century, Holiday Tours has shaped journeys for those who value confidence as much as discovery. What began as a trusted travel partner has evolved into a name synonymous with discernment, discretion and enduring relationships.
Our heritage is built on quiet excellence. From seamless global itineraries to family-focused experiences and more, Holiday Tours brings together scale and intimacy, global reach and human expertise. Wherever the world takes you, we are there to ensure each detail is handled with care, clarity and calm.
Uncover more here.
SEAMLESS SMOOTH SAILING
As Malaysia’s first Virtuoso member agency, we connect local heritage with the world’s most elite horizons. With T’ROKA, you are more than a visitor — you are a recognised guest within a global network, enjoying exclusive privileges, exceptional value, and complete peace of mind through Virtuoso, the world’s leading luxury travel network.
IN GOOD COMPANY
